The Sad State of The Unpaid “Internship” at Schibsted / Servicefinder

There are few things I despise more than unpaid internships. I am a firm believer that it is unprofessional to work for free. If a company cannot generate enough value from your employment to pay at least a livable wage, then should they even bother to hire you in the first place.  It is despicable abuse of  desperate labour

Today’s culprit is Norwegian media conglomerate Schibsted, owner of Aftonbladet,,, among others. With an annual revenue of over 14b NOK, one would think they could pay livable wages for their staff. I know (print) media is currently suffering from decreasing revenue and that there are many out of work journalist/journalist students but that doesn’t mean you can go around abusing them.

Below is the Google translate of a Swedish job advert for a job at ServiceFinder (too lazy to manually translate it of course), original can be found here and backup of it here. The translation is slightly dodgy but you will get the gist of the advert.

Service Finder has grown steadily since 2006 and now has clearer growth plans. Today we are the largest in the industry in Sweden, is one of Nordic’s largest groups Schibsted and cooperates with sites like and Aftonbladet. Service Finder has a strong corporate culture and growth focused. We believe that the company grows, so grows the individual. Now looking for a marketing intern for the service as a writer who wants to join in the growth of the department and the company

Full-time, 8:30 to 17:30
Unpaid internship, eight weeks starting in agreement (chance of employment available)

Your primary task is to create interesting articles in which you will be working as an investigative writer in industries such as construction, cleaning and moving. Examples of items are “How to find the right craftsman” and “What services people buy the paycheck.” Some of the items will be included in the article series, eg “Renovation School”, then you will get to have overall responsibility for the entire series of articles. You will also be responsible for creating different templates for contracts and guides / checklists along with marketing communications.

We offer you
The marketing department is a close-knit team and you will be working closely with marketing, marketing communications, and software developer. The team is very agile with quick decisions. It gives you great opportunities to influence and to implement fun new projects. It can also occur orders from other departments that you may be responsible for.

As a writer, you need:
• Be able to find innovative solutions to problems and be creative
• Have a talent for writing the word
• Able to adjust tonality based on audience and channel
• Be good at cooperating. You will be working closely with the project manager and designer.
• Be stress. We often work against tight deadlines and fight against time
• Takes responsibility, careful and structured.

We like you a little extra if you:
• Have relevant training as a writer or in journalism
• Are interested in web
• Can write search engine optimized

Interviews and selection is ongoing, so please send your application with relevant work samples as soon as possible but no later than 1 July 2013.

As you can see, the internship is unpaid, and is pretty much legitimate work. I am not sure how much anyone (especially someone with a journalist degree) will learn from writing about “How to find the right craftsman”. Internships as part of the education, which rewards university credits and allow you to get student grants/loans are fine in my opinion, but anything more than that is a joke. This “job advert” is a crass attempt by a very large organization to abuse (free) labour. The requirements are enough for be proper job, let alone an unpaid internship. It may be boring articles to write but the topics mentioned sure as hell is a legitimate job, one that should be paid. If you cannot generate enough money to support one journalist from such articles on properties like ServiceFinder, then you are doing something wrong.

I am not a great fan of unions but this is a case where they are important. I am not sure of the laws surrounding internships in Sweden but this is a sad case. I am sure a lot of people will apply in hopes of having a chance on permanent employment.  Unpaid internships are an evil that should be cleansed from the job market. They benefit no one in the long run. If a position does not generate enough value for a company to pay a minimum wage, then it should probably not exist.  The sooner unpaid internships are scrapped, the better.

Shame on Schibsted and shame on ServiceFinder. At least pay your employees a damn salary instead of pretending that it is an internship.


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